Four Lessons for Maturing Your Social Media Practice: Evidence from the Jewish Day School Social Media Academy

July 1, 2013

Source: eJewish Philanthropy 


Over the past nine months, 20 day schools from around the country have been immersed in an intensive Academy to catapult their social media work – and strategic goals of their schools – forward. The Jewish Day School Social Media Academy combines training, coaching, project-based learning and peer networks to help schools develop a social media strategy, put it into action, and measure their results.


The three projects throughout the year – a social media experiment, social fundraising project (with matching funds from The AVI CHAI Foundation) and the drafting of a social media policy are intended to help schools work in purposeful and reflective ways, and then to see real results, beyond just likes and follows.


The following 4 lessons emerged from the participating schools as important themes in advancing their work, and we offer them in the hopes they help you as well. Links go to blog posts by each school with further detail about their Academy experience.

  • Content Content Content
  • It’s About People, Not Technology
  • Demonstrate, Don’t Pontificate
  • Build a Culture. Not a Billboard

The 20 participating schools have progressed in leaps and bounds this year, and they have worked hard for it. They attended webinars, pursued projects, met with their coaches, shared their progress and learning, and integrated their work into their school culture and operations.


You can do it too. The next cohort of the Jewish Day School Social Media Academy is now in formation. Applications are being reviewed on a rolling basis now through the end of July. Learn more here.


Read the entire post at eJewish Philanthropy

Updated: Aug. 18, 2013