Torah Meets BuzzFeed in Fun New Email Blasts

Published: 
November 25, 2014

Source: eJewish Philanthropy

 

"LifeHacks From My Grandparents” is a new website and email listserve that presents a modern spin on Jewish teachings, a toe in the water of Torah study to get at the essence of each portion for all who might benefit. The project, a collaboration between Big Tent Judaism/Jewish Outreach Institute and Torah Topics for Today, reimagines the lessons of the Old Testament as modern life hacks that people can implement to improve their own lives.

 

Each week’s Torah portion is presented as a BuzzFeed-style list, complete with animated GIFs, followed by a Life Hack of the Week based on the lessons of the Torah portion. Individuals can also sign up to receive the content as a weekly email.

The goal of distilling weekly Torah portions into life hacks is to frame Jewish teachings in a way that appeals to an audience accustomed to today’s Internet presentation of content, particularly younger adults. Jewish tradition is about making sacred texts meaningful for everyday life – “LifeHacks From My Grandparents” plays on the idea that not every life hack has to be new.

Updated: Nov. 26, 2014
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