Birthright’s Measurable Impact: More American Jews

Feb 2, 2020

Source: Times of Israel 


Since its launch, in late December 1999, approximately 750,000 Jewish young adults – more than 425,000 from the United States – have participated in Birthright’s ten-day educational programs. Numerous studies have demonstrated Birthright’s impact on the Jewish identity of its participants. Less appreciated is how the program is reshaping American Jewry’s demographic profile.

When Birthright was launched, there were approximately 5.5 million Jews in the United States. Today, the US Jewish population is 7.5 million individuals, a 25% increase. Birthright is not solely responsible for the growth, but the program has become emblematic of efforts to engage future generations with Jewish life.

Birthright was conceived partly as a response to assimilation and what was believed to be the devastating impact of high rates of intermarriage between Jews and non-Jews. The 1992 finding from the National Jewish Population survey that 52% of recent marriages of Jews were to non-Jews caused widespread consternation and reinforced fears of a “vanishing” American Jewry.

The timing of Birthright’s rollout proved to be impeccable. Just as it was launched, the first of the millennial generation came of age. They were the first young adults to grow up during a time when the discourse around intermarriage was shifting from disparagement to welcoming. Attitudinal shifts were in the air, but there was little evidence that the changing environment had altered disaffiliation and assimilation.

With its free “no strings attached” Israel trip, Birthright fit with the Jewish community’s welcoming approach and provided a new paradigm to inspire members of this generation to explore, and in some cases, discover their Jewish identities. Traveling in Israel with a diverse group of fellow Jews helped young adults experience being a part of a Jewish community. Over the ten days, participants had a taste of living Jewishly and what it meant to see themselves as part of the Jewish people.

The program’s long-term impact is most dramatically evident on patterns of family formation. Our latest data indicate that non-Orthodox participants are almost 50% more likely to marry a Jewish spouse than similar others who had applied but did not take part in Birthright. The program’s impact on marrying someone Jewish was evident both for those who had two Jewish parents and for those who came from homes where only one of the parents was Jewish.

Inmarriage, in turn, is associated with a host of Jewish engagement metrics. Because Birthright participants are more likely to be partnered with other Jews, they are more likely than similar others who did not participate to engage in Jewish life. They are more likely to raise their children Jewish (among those who are inmarried raising Jewish children is near universal), more likely to celebrate Shabbat, be members of a synagogue, and to have Jewish friends. Participants (whether inmarried or intermarried) are twice as likely as similar others who did not go to express a very strong emotional connection to Israel.

Had prior demographic trends persisted, predictions of the vanishing American Jew might have been realized. A disruptive technology, in the form of Birthright Israel, altered the trajectory of engagement of a large share of Jewish young adults. As the program becomes a normative experience for young adult Jews, it continues to reshape Jewish life.

We cannot know what would have happened had Birthright Israel not been created. Evidence, however, of how it has been a catalyst to sustain the Jewish identity of a generation of young Jews is unequivocal. As the program marks its 20th year and the first progeny of Birthright alumni become eligible for the Birthright experience, the next chapter is likely to be even more interesting.

Read the entire article at The Times of Israel.

Updated: Feb. 06, 2020