Over the last few months, we have been provided with an opportunity to examine the question of the effect of immersive Hebrew learning on the students connection to Israel anew. For the last seven years, we have been evaluating the emerging phenomenon that is Kayitz Kef (‘Summer of Fun’ in Hebrew). The program is supported and managed by the Areivim Philanthropic Group and during the summer of 2019 comprised 12 Jewish day camps. Kayitz Kef is a day-camp Hebrew immersion program shaped by the Proficiency Approach to Hebrew language learning, operating within the framework of JCCs and other camp settings and staffed almost entirely by Israelis, operating entirely in Hebrew. In the summer of 2020, the program pivoted to a mix of in-person and virtual platforms, providing a range of Hebrew experiences, engaging over 2,000 campers through both day and overnight camps.