Search results for: Birthright Israel
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In an effort to reinvent itself and stay relevant to young adults, Birthright Israel, the program that trademarked the free 10-day Israel trip for the 18-26 crowd, is exploring the niche market. The new effort is inspired by the desire to draw in more unaffiliated young adults who have no prior connection to Israel, rather than a decreased interest in the standard 10-day trip, said Noa Bauer, Birthright’s vice president of international marketing. “We know that today millennials are interested in personalized things,” said Bauer, speaking to the Jewish Week by phone from Israel. “When a group of people starts off with shared interests, everyone is immediately more comfortable and connected.” This is key to connecting to those who “didn’t grow up with Israel as part of their vocabulary,” she added. “We’re looking to extend our pool and stay close to our consumer market.”
Updated: Feb. 06, 2017
Israel Birthright NEXT realized there wasn't an easy way for their alumni to share their traditions around the holidays and let other alumni know where their celebrations were taking place. NEXT developed an interactive map that allowed their alumni to find celebrations near them and share their own High Holiday celebrations.
Updated: Aug. 20, 2013
Some 200 events in communities and synagogues across North America during the month of May are marking Birthright Israel Month, which celebrates Taglit-Birthright Israel sending nearly 300,000 Jewish young adults on the ten day trip and raises awareness for its new goal of sending 51,000 participants annually – or one in every two young Jewish adults – beginning 2013. Birthright Israel Month was launched with a Mega Event in New York City on May 4, 2011 with over 1,000 alumni and 200 officials and guests attending. The month includes events in cities across North America for Birthright Israel alumni, special Birthright Shabbat celebrations at more than 100 synagogues, visits to communities by IDF soldiers who participated in Birthright Israel trips and special donor functions.
Updated: May. 24, 2011