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This issue of Hayidion offers insights and strategies concerning school advocacy, by which is meant the ways that a school promotes itself, markets itself and speaks about itself. Authors offer insights into what day schools should know about young parents, and the various means to reach them, both online and in person. Other articles consider how schools can take some of their core practices, such as teaching Hebrew and supporting diverse learners, and use them in their promotion. Additionally, the issue looks at ways that day schools can tap into the larger community and its institutions for purposes of advocacy.

This article seeks to understand how leaders in non-Orthodox American Jewish communities squared an emerging affinity for Jewish day schools with their liberal commitments to public education. Focusing on the period between the mid-1960s and the mid-1970s, and taking 1968 as a turning point, this article explores the ways in which American Jewish leaders understood and formulated a new vision for Jewish education that could allow for both an increased commitment to the education of Jews within exclusively Jewish contexts, yet did not compromise their liberal political commitments to public education. Sensitive both to claims of antisemitism and to fears that they would be seen to endorse "white flight," American Jewish leaders carefully constructed a vision of day school education that they hoped would align both with liberal political commitments and to a concern for the transmission of Jewishness to the next generation.

Engaging young people in their 20s and 30s, the so-called millennial generation, is a high priority for Jewish philanthropists. Some funders have banded together to create new initiatives, including free trips to Israel, with the express purpose of drawing members of this generation into Jewish life. Others have gravitated to the so-called innovation sector, supporting millennials who dream up new programs to entice their peers into some form of Jewish participation. But for all the energy and money expended on such programs, one question remains unanswered: Will these efforts move people from shallow engagement to actively live a Jewish life or deepen their knowledge?

Limmud North America (NA) has received a multiyear, six-figure challenge grant to launch its ambitious “Something for Everyone” (SFE) initiative. SFE aims to expose new audiences to innovative Jewish learning by increasing involvement of under-engaged families, young adults and others, thereby attracting a broad cohort of new volunteers. SFE will be piloted in a number of American cities holding Limmud events in 2018 with the aspiration of broadening the initiative to other countries in the future.