According to British memory champion Ed Cooke, the closer learning feels to a game, the more quickly information is assimilated. No doubt he’d approve of Shalem College's recent Arabic immersion program, which used experiential games to teach basic proficiency in Arabic—in just three days. Alongside intensive language labs, hands-on activities reinforced the recognition and internalization of the Arabic alphabet, granting students basic reading and pronunciation skills, as well as a wealth of vocabulary words and the confidence to tackle one of the most notoriously difficult languages to learn.