In the course of the past seven years, the central focus of AVI CHAI’s work in the FSU has turned to reaching out to the widest and most diverse Jewish audience, which represents the overwhelming majority of post-Soviet Jewry. By extending beyond conventional Jewish establishment activities, we have identified what may be a golden opportunity to reach those young, well-educated Jews who rarely, if ever, participate in organized Jewish activity, and for whom the term “hidden Jews” is perhaps most applicable. These programs, all led by local Jewish leadership, are unique in Russia, paving the path to what we hope will be a model that can be strengthened and expanded in years to come.