It isn’t really the 25th anniversary of what came to be called the “Jewish continuity” endeavor in North America. The first Continuity Commission was established in Cleveland before the 1990 National Jewish Population Survey was mounted; and the first results of the 1990 NJPS – including the alarm-ringing, hand-wringing statistic of a 52% intermarriage rate – didn’t appear until the calendar had turned. But, 1990 is a convenient enough date to mark the beginning of a significant effort that has unfolded over the past two and a half decades aimed at strengthening Jewish identity and engagement among American Jews, many of whom, it was argued then and since (viz. the reactions to the 2013 Pew study) are in danger of or are already being lost to Jewish life as active participants.