The language of “Jewish identity” has served us well for decades, but is now limiting us and conditioning us in ways that are detrimental to the objectives we claim. I want to propose that we thank “identity” profusely for its services, dismiss it, and then think together of better language to express the mission of the Jewish community. Academics and educators have already begun to question “Jewish identity” as a concept, and it is time for the funder community to do likewise.