Between 1965 and 1979 the demand for places at Jewish day schools in England rose dramatically. Beginning in the mid-1960s, parents evinced increasing enthusiasm for Jewish day schools, both primary and secondary. This phenomenon has been attributed to various factors, such as the changing ethnic mix at state schools and Anglo-Jewry's communal pride after the Six-Day War. It is argued in this article that the major concern of Jewish parents was academic achievement.