The Nitzana Educational Community in the Negev was founded with the assistance of the Jewish Agency in 1986, by Israel Prize winner Lova Eliav. Ever since its creation, Nitzana has been committed to education and emphasizes values such as Zionism, pluralism, self empowerment , a love for Israel and specifically the Negev Desert, while stressing the importance of sustainability, ecology and conservation. The main idea behind the community from the beginning has been to teach Israeli Youth and young Jews from the Diaspora about the Negev Desert as a 'Living Desert', that contains great potential and endless settlement and development possibilities