The Shir-Ad Association is a voluntary non-profit organization whose primary goal is the preserving and promoting social-cultural and educational Zionist values from the founding generation to the 1980s and instilling these values to younger generations, before they disappear from Israeli culture and become a thing of the past. All this, in order to strengthen young Israelis' bond with their country and raise their awareness to the importance of the role they should play in designing the future of Israel and Israeli society. It follows the footsteps of The Association for Hebrew Song Legacy, founded by composer and Israel Prize winner Nahum Hayman. Shir Ad runs a Youtube Channel and a website for the benefit of the public which serve as sources of information and collections of classical Israeli folk music, to promote Hebrew songs as well as their values, their legacy and the history reflected in them.