Abrams, Cohen and Wertheimer write about a pilot study they conducted under the auspices of the AVI CHAI Foundation to learn about the factors that go into the decision of parents to enroll their children in a residential summer camp with a Jewish mission. Their goal was to assess the impact of norms within the social networks of Jewish parents, and, in particular, to examine the extent to which the recommendations of social peers play a significant role in the decision to send one’s children to a Jewish summer camp.