Just over a year ago with the release of the William Davidson Foundation & Jim Joseph Foundation SmartMoney technology report, there was renewed interest within the Jewish community about how technology could enhance student learning. Further ideas were voiced through eJewish Philanthropy's Continuing Conversations on Leveraging Educational Technology. This article aims to enhance the conversation by suggesting a shared language and theoretical framework for moving Jewish ed tech from important yet disparate conversations to a more cohesive systematic goal focused dialogue.