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At the risk of stating the obvious, there is one proven solution to creating a solid foundation for a lifetime of engagement: spending months living, studying and working in Israel. Over the course of 12 years leading the field of top immersive international experiences in Israel, we have learned some important lessons. Namely, that the firsthand encounter with day-to-day life in Israel, which can only be attained by being on the ground for a sustained, continuous amount of time, makes all the difference to MASA's 120,000 alumni around the world.