Search results for: Brand-Richardson Joy

When we were developing JCC Association’s Statement of Principles in 2012, we knew that if we were to help JCCs and their members lead engaged Jewish lives, then Israel needed to be at the heart of what they do. We didn’t want them to just pay lip service, incorporating Israel into a weeklong focus at some point, but rather to weave its essence throughout their programs, events and activities. But how do you put Israel into the very air of a JCC when so many staff to which that task would fall have never set foot in the land? To that end, JCC Association’s Israel Center, working with Taglit-Birthright and Amazing Israel, our tour provider, put together a trip for young Jewish communal professionals, so that they could experience Israel firsthand and bring it back to their JCCs.