The youth trips to Poland that the educational establishment conducts through the Society and Youth Administration in the Ministry of Education have, for more than twenty years, been an important part of the instilment of the memory of the Holocaust and its meanings among the school students of Israel, and the shaping of their Jewish awareness. This article will present the way in which the non - formal education system within the Ministry of Education consolidates collective memory for deepening 'Jewish awareness' among the youths who take part in the trips to Poland, by examining the development of the educational program, 'It is my Brother Whom I Seek' (' Et Achi Ani Mevakesh ') between 1988 and 2008 , and by analyzing its learning materials, produced by the administration and its associates: Masua and Moreshet centers, Yad Vashem, etc. This historical - educational study enables learning about the processes of planning and development, ways of assimilating the (non - formal) educational system's policies, and the inputs required to this end.