The Israel Ministry of Public Diplomacy and Diaspora Affairs has launched an initiative for the Jewish New Year. The 'Say Shana Tova' website will allow Jews from around the world to design digital greeting cards with New Year's greetings and send them to Jews around the world. All those who send cards will receive greetings from other Jews around the world. The greetings can be sent in Hebrew, English, Russian, French, Spanish, German or Italian and will be delivered to the recipient via email, translated into his own language.