Why and towards what ends are we engaging in Jewish engagement to begin with? To me, the answer is clear: We should engage the next generation around our powerful Jewish values and texts, which form the very foundation of the Jewish people. We should engage them around our raison d’être of being a unique and extraordinary people with a storied heritage and purpose in the world. I believe the Jewish people’s compelling value proposition comes through embodying, teaching, creating community around, and yes, engaging, in the texts and values, which are our birthright and heritage. It is vital that we start from this position of strength, of having something concrete and in fact precious to offer the next generation and all generations to come. Otherwise, we run the risk of becoming no more than the crumbling institutions referenced – and it will be no wonder when young Jews walk away.