ITIM provides online information (in Hebrew, English and Russian) and direction at critical moments in Jewish life such as birth, bar/bat mitzvah, marriage, divorce, death and burial, and conversion. ITIM believes that knowledge is power and that information can allow individuals to be confident as they experience critical moments of Jewish life. Founded in 2002 and based in Jerusalem, ITIM assists Israeli Jews to navigate their personal encounters with the religious (and often ultra-Orthodox) establishment in Israel. In addition, ITIM coordinates a support center whose mission is to deepen the knowledge and appreciation for the richness of Jewish lifecycle rituals, allow for a positive encounter between rank and file Jews and Jewish tradition and develop possibilities for individual expression within Jewish life.