The 2011 Challenge Award for North American Jewish Day Schools was designed to encourage day schools to pursue new and creative initiatives that boost financial sustainability. PEJE will award $625,000, in gifts of $25,000, to 25 schools that implement within 2011 programs achieving one or more of the following goals: increasing key revenue streams of either tuition, annual campaign, or endowment and legacy; creatively responding to the middle-class affordability challenge resulting in increased dollars invested in school or increased enrollment; and producing a bold advocacy campaign that results either in increased inquiries, tours, applications, or enrollment; or reducing attrition.