Source: PJ Library
As a part of its continual effort to innovate how families with Jewish children can engage and connect with Jewish culture and values, PJ Library, the global Jewish book program, is launching a streaming music service. In addition to the free books that PJ Library sends to more than 180,000 children in the United States and Canada each month, children and families will now be able to listen to the best in Jewish kids music, for free. The new service, PJ Library Radio, can be streamed at pjlibraryradio.com, the PJ Library Radio app (available for download on iTunes or from the Google Play store), or TuneIn Radio (Sonos, Xbox, Roku).
Launched in 2005 as the flagship program of the Harold Grinspoon Foundation, PJ Library mails CDs to subscriber families each December, and will continue to do so this year. The program is working to give members the best of Jewish kids music wherever and whenever they want it.
A collaboration between the Harold Grinspoon Foundation and Jewish World Productions, the launch of PJ Library Radio will kick off a three-year transition from CDs to streaming music. In addition, the PJ Library Radio website will feature interactive music videos, on-demand music, and featured kid musician musicians.
In a recent survey of subscribers, nearly three-quarters of families (74 percent) said they listen to the music CDs they receive from PJ Library. While 93 percent of families in the program have access to a CD player, in follow-up interviews, many parents said they would be more likely to listen to music if it was distributed digitally.
Music is a vital means for families to connect with Jewish culture and traditions. As with PJ Library books, music distributed by PJ Library celebrates Jewish themes, holidays, values and stories.