This year, MOFET Institute's Annual Educational Technology Conference, held at MOFET Institute in Tel Aviv on March 28, 2012, was devoted was devoted to examining the implications of the ubiquitous availability of information and communication at our fingertips on smartphones, tablet computers and other mobile devices. Hundreds of conference participants heard presentations that examined the numerous opportunities of utilizing these tools to enhance and transform the education scene, and on the other hand, ways to avoid the educational and developmental pitfalls that they present.